FanX 2016: POP! Life Entertainment Press Release


Salt Lake Comic Con and Pop Life Entertainment Announce Global Partnership,
Bringing FanXperience to Asia

Salt Lake Comic Con FanXperience Goes International

Con and POP Life Entertainment announced a global partnership for pop culture events, social media fan channels and merchandise. The deal will broaden FanXperience’s reach in the United States and now will expand into Greater China and Southeast Asia. Additionally, POP Life will continue to participate in both Utah-based Salt Lake Comic Con events with their traveling exhibitions, talent and exclusive product offerings.

Under the terms of the groundbreaking deal, POP Life Entertainment will develop and manufacture pop culture merchandise, while Salt Lake Comic Con organizers will considerably strengthen their imprint outside the United States, immediately establishing a prominent worldwide foothold in pop culture merchandise, social media fan channels and fan events.

“This is an incredible new development and partnership,” said Dan Farr, Salt Lake Comic Con Founder and Producer. “FanXperience has been a huge hit with fans as it provides a broader range of opportunities and options. We’re excited that it will now be a global event, taking place not only in the United States but throughout Asia.”

Upcoming 2016 events include:

  • Salt Lake Comic Con FanXperience, USA: March 24-26, 2016
  • POP Life FanXperience, Philippines: June 10-12, 2016
  • Salt Lake Comic Con, USA: September 1-3, 2016
  • POP Life FanXperience, China: September 14-17, 2016
  • POP Life FanXperience, Thailand: December 9-11, 2016

Salt Lake Comic Con will be granted exclusive merchandise rights in the United States on most POP Life merchandise. The deal marks the first time that a U.S. comic con organizer will be involved in the entire process from live events, to marketing, manufacturing, and merchandising.

The alliance builds on both parties’ expertise in creating the ultimate FanXperiences for their international fan base with exclusive show merchandise, exhibitions, international cosplay competitions, celebrity appearances, and much more.

“This deal maximizes the synergies inherent in each company’s unique skill sets and assets,” said MD Young, Co-Founder of POP Life. “We are thrilled to be partnering two incredible brands together in an exciting new way.”

HIKARI-2In addition, POP Life’s position will help bring the new U.S. properties and rising talent into the China and Southeast Asia marketplace. The cooperation model is focused on facilitating international collaboration between an entertainment company and a consumer products-centric company in the United States and China.”

“By creating this partnership, it creates a foundation and springboard to expand our FanXperience event globally as a complement and alternative to comic cons around the world,” said Bryan Brandenburg, Salt Lake Comic Con Co-Founder and Chief Marketing Officer. “With POP Life’s massive reach into geek and popular culture, and their ability to manufacturer collectible toys from the best brands in the world, they are a perfect partner both in the United States and in Asia.”

Salt Lake Comic Con FanX® is produced by the same team behind Salt Lake Comic Con, which became one of the premier pop culture comic con events in the country and the most attended convention in the history of Utah with more than 125,000 attendees.

Current FanX 2016 guests include Kate Beckinsale, Gillian Anderson, Matt Smith, Buzz Aldrin, and Norman Reedus. Previous Salt Lake Comic Con event guests include Chris Evans, Patrick Stewart, Nathan Fillion, Stan Lee, William Shatner, Karl Urban,Ian Somerhalder, Carrie Fisher and more.

FanX gives Salt Lake Comic Con fans up close and personal FanXperiences with their favorite pop culture icons. FanX features celebrities, comic book artists and creators, authors, panelists, an immersive The Walking Dead© experience, and more. FanX strays from a comic book focus, bringing real heroes like Buzz Aldrin, the second man to walk on the moon, and pop culture icons like Nick Carter and AJ McLean of the Backstreet Boys and Joey Fatone from *NSYNC.

FanX is the first event planned for 2016, with Salt Lake Comic Con in September. Both events feature incredibleFanXperiences, including celebrity stars, photo ops, autographs, panels, vendors, artists, authors, special events, KidCon,cosplay, features and more.

For more information about FanX® 2016 or to buy tickets, visit the Salt Lake Comic Con website at Learn more about what there is to see and do at the event by visiting