Humane Society Paws Play

Press Release: Salt Lake Comic Con, Subaru of America, Wasatch Front Subaru Retailers Name the Humane Society of Utah as Official 2017 Charity

PRESS RELEASE–Salt Lake Comic Con, Subaru of America, Inc. and the Wasatch Front Subaru Retailers announced the Humane Society of Utah (HSU) as their official 2017 charity. The Salt Lake Comic Con FanXperience 2017 (FanX™) will be held March 17-18, 2017 at the Salt Palace Convention Center located at 100 S W Temple, Salt Lake City, UT 84101.

At FanX 2017, fans will have the opportunity to include their pets in official Salt Lake Comic Con events and donate money to the Humane Society of Utah. Specific FanX17 events and donation opportunities include a “Pawsplay” photo contest for pets in costume, discounted admission tickets and an opportunity to donate to HSU with FanX ticket purchase or directly.

“We’re excited to name the Humane Society of Utah as our official charity of 2017,” said Dan Farr, Salt Lake Comic Con founder and show producer. “The HSU provides such important services to our community and pet friends, and we want to play a major part in supporting the important work that they do. Our fans have always been supportive of us and the charities we work with; we know that they’ll step up to the challenge of raising money and awareness for the Humane Society of Utah.”

Fans can purchase admission tickets at a 25 percent discount off regular pricing with the promotion code FANX17HS March 5-18, and 15 percent of the purchase will be donated to the HSU.

Adoptable pets from the HSU will visit with FanX celebrity guests for a photo op of their own in the celebrity green room during the event.

“We like to be actively involved in the communities in which we work, live and play, and the opportunity to partner with and make an impact on the Humane Society of Utah aligns perfectly with our corporate values,” said Charles Lamoureux, Subaru of America zone marketing manager. “We look forward to having fun with man’s best friends and seeing the creative cosplay at FanX17 and throughout the year.”

In addition to the “Pawsplay” pet photo contest and other innovative, fun events with pets, FanX17 will allow fans to get closer than ever to their favorite celebrities, artists and authors.

“We couldn’t be more excited about the opportunity to partner with Salt Lake Comic Con,” said Deann Shepherd, HSU director of marketing and communications. “This is an innovative and positive pairing of our animals with one of the state’s largest events that will help support the many lifesaving programs and services that we offer.”

“It’s important for us to give back to the community and support causes that mean a lot to us and our fans. Since 2013 we have given over $2 million in cash and in-kind donations back to the community,” said Bryan Brandenburg, Salt Lake Comic Con co-founder and chief marketing officer. “In 2017, we’ll have a lot of opportunities for our fans to help support the Humane Society of Utah and have fun while doing it. We’ve set world records for the number of fans in cosplay in one place, and we’re confident our fans will deliver at FanX for the Humane Society of Utah in epic fashion.”

For more information about the Humane Society of Utah’s involvement, visit For more information about FanX17 or to purchase tickets, visit For more information about Subaru, visit

About Salt Lake Comic Con:

Salt Lake Comic Con is organized by Dan Farr Productions, in partnership with ABC4/CW30 of the Nexstar Broadcasting Group and was co-founded by Dan Farr and Bryan Brandenburg. Dan Farr Productions is an event and marketing group devoted to organizing events, launching and acquiring new shows, and partnering with premium celebrities and brands in the pop culture arena. Dan Farr Productions is dedicated to producing spectacular celebrations of popular culture that lead the market in providing exceptional and rewarding experiences for our consumers, fans, celebrity guests, vendors and partners. Find out more at:,

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, New Jersey, the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit

About the Humane Society of Utah

The Humane Society of Utah is dedicated to the elimination of pain, fear and suffering in all animals. Since 1960, the HSU has been sheltering homeless animals, fighting cruelty and neglect, and creating an environment of respect, responsibility, and compassion for all animals across the state of Utah. HSU is the largest open-admissions shelter in the state and welcomes any companion animal that can legally be admitted. As a member of the No-Kill Utah (NKUT) Coalition, the HSU works hard to ensure that every healthy and treatable pet that enters the facility will be placed into a loving home. The Humane Society of Utah is a local, private 501(c)(3) nonprofit organization, located at 4242 South 300 West, Murray, Utah, that does not receive any state tax dollars or government funding. HSU is funded by the voluntary contributions of individuals, businesses and foundations. Read more about the HSU online at