Upside Down & Inside Out: OK Go’s new zero-gravity music video!

Hello, Dear Ones. Please enjoy our new video for “Upside Down & Inside Out”. A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

It seems that with each new music video, the band OK Go breaks new ground in creativity. Today the band just released a new music video for the song “Upside Down & Inside Out.” The 3-minute video, shown above, was shot in one take in zero gravity in a real plane flying through the sky.

The video was shot in Russia with S7, the country’s largest airline. Zero gravity is achieved when the airplane dives towards Earth, providing momentary weightlessness for the passengers inside. Since the outside world can’t be seen in the video, it just looks like gravity has been magically suspended.

“The process is basically: dance practice, dance practice, dance practice, airplane,” says OK Go.