Celebrate 20 Years of Pokemon with this Super Bowl Commercial

Children and teenagers from all walks of life, from all around the world, their eyes bright and aspirations grand. “I can do that,” they whisper as the drums march aggressively on. But it takes training. To what end? To be the best, of course — like no one ever was. Can he be defeated? I gotta catch ’em all. Etc. etc.

“We’re all united in friendly competition” is a popular trope in Nike and Adidas ads, as parallels are drawn between athletes of all levels. But this isn’t sports in the traditional sense. This is Pokémon, and Nintendo is celebrating its 20th anniversary with a surprisingly classy 60-second spot early in the Super Bowl (which is estimated to have cost them upwards of $10 million)..

It’s Broncos vs. Panthers at Super Bowl 50 on February 7, 2016!